Style guide
These guidelines have been developed to ensure the correct use of the Magnore brand.
LOGO
The Magnore logo is characterized by its rounded shapes and bright colors.
It is made up of the gradients and the shadow of the typography.
The brand is daring, original, dynamic and modern, adjectives that relate to our company philosophy.
Below you can download the basic Magnore ID:
VARIATIONS
The logo has three variations that can be used depending on the medium and space.
Two of the variations include a short description of our main lines of business.
MINIMUM SIZE
In order to use the logo correctly, we provide below the minimum dimensions (both digital and printed).
Digital: Web W: 76.5 px H:12.5 px
Print: Prin ted W: 19.5 mm H:3 mm
Minimum Spacing between Marks
Following the rules of use in terms of size stipulated above, the regulatory space between the logo and other elements around it, must be x and 2x (for other logos).
TYPOGRAPHY
The corporate typography we have chosen has modern shapes giving it a youthful touch.
The Inter UI font family provides 12 different styles and also supports many variations such as ligatures, tabular numbers, fractions, etc.
INTER
A B C D E F G G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 0 @ # ?
! :
CHROMATIC RANGE
#01C9B9
#F0691D
#133975
#FEBF38
#15212C
The chromatic range of the Imagotipo is based on the union of four colors that form one, they are saturated and vivid colors, combining cold and warm tones.
The fact that the four different shades form one fits with the idea of teamwork, union is strength, a maxim we have at Magnore.
APPLICATIONS
We consider the following images as correct applications of the logo.
On dark or color-filtered photographs, the negative version of the logo should be used to improve legibility.
In the opposite case, the black version should be used on very light photographs or photographs with a very light color filter.
On colored backgrounds the white version should be used , unless it is a very light color we will use the black version.
