We start the year and what better way to do it than launching our Blog on our website! ✌

We dedicate our first post to a topic that may be of special interest to you: the advantages that we can obtain by using TikTok as a company . And we assure you that after reading the article you will surely be encouraged to take the leap to this social network 🧐.

If there is one thing we are aware of, it is that the use of social media can be beneficial to any business model, regardless of size or industry. In a brief overview, we can say that social media is a valuable tool for any company looking to build and maintain relationships with its customers, promote its products or services, collect and analyze customer data and enhance its reputation.

However, there is one network in particular where users spend an average of 95 minutes a day and which this year in particular has reached one billion active users: Tiktok.

If it’s skyrocketing, why not take advantage of that opportunity to attract an audience or build community? 😉 As a company or organization, this social network can be a great ally to make ourselves known and reach a wider audience. Let’s get into details!

Main advantages of using TikTok as a company

Earlier we briefly discussed the advantages offered by social networks from a corporate perspective. Let’s take a closer look at the benefits of using Tiktok:

• It is a very popular platform, especially among young people, so it can be an excellent way to reach this target audience.
• It allows the creation of fun and attractive content, making it ideal for promoting products or services in a creative way.
• It allows companies to show their personality and humanize their brand, which can be very effective in creating community and connecting with users.
• The communicative potential of TikTok allows us to obtain feedback from customers or users.
• Customer service can also be provided through this channel, thanks to direct communication.

How to use TikTok for business

And now that we know some of the main advantages, where do we start?

1. Create or change your account to “company account” to access to more tools
2. Define your target audience and whether they are on TikTok.
3. Analyze the competition, what is their presence in Tiktok?
4. Define a digital marketing strategy that will allow you to achieve your objectives.
5. Create creative and entertaining content for your company.
6. Schedule this content and publish regularly.
7. Advertise on tiktok to reach a wider audience quickly and effectively.
8. Analyze metrics and assess the impact of your publications.
9. Consistency and patience: results are not immediate.
10. Don’t forget to connect with users! Communication is key.

If your target audience includes young people, if your main goal is to promote products or services, and if you have the time and resources to create engaging and relevant content, TikTok is definitely a platform you can get a lot out of 😉.

We have already started to work, and now you can also find us on TikTok as @magnore! Don’t hesitate to follow us because we’ll be bringing you new content in the coming days. 👀

Magnore e-Learning